Develop a strategy for education and communication of CAV to the general public. Identify the social needs that a spectrum of user groups encounter which can be improved with CAV. Consider how to ensure we are hearing the users.
The graphic below represents a broad range of topics applicable to the Education, Communication, and User Needs Subcommittee. These topics were determined during the initial activities and discussions by each Task Force subcommittee. Some topics may be shared with other subcommittees. Each year, subcommittees pick a particular emphasis area(s) to help advance the connected and autonomous vehicle (CAV) environment within the state of Texas and help develop a product on that topic. This graphic may be updated over time as the nature of the CAV environment changes.
Summary of Activities
Point of Contact
Strategic Research Analyst, CAV
Texas Department of Transportation
2021 Potential Topics of Focus
- Create and implement a communications plan
- K-12 educational opportunities
- Understand how OEM’s are educating consumers
2020 Opportunities Identified
- Identify audience, motivators, and messaging through market research
- Develop public marketing campaign